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Bing Content Submission API is Now Open to All

eddygates1 | September 3, 2021


After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website.

Bing launched its Bing Content Submission API in beta mode earlier this year. The API allows you to notify Bing about changes to your site content in real-time.

Fabrice Canal, Principal Program Manager at Bing, tells us one of the reasons for rolling this out is so the search engine can become less dependent on Bingbot moving forward.

“With an overwhelming response and great feedbacks from website owners who had adopted the API, we are pleased to announce that Bing Content Submission API is now open for all to implement and to start sending their content changes to Bing, not only to reach more relevant users on Bing but also to reduce bingbot crawl load on their sites.”

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When used in combination with the Bing URL Submissions API this tool will offer more flexibility into sending updated content and URLs to Bing as soon as the changes are made.

Searchers will then see the updated content immediately.

The company notes that this tool is still a work in progress and adjustments could be made based on user feedback.

“We are excited to public the API to our users and we are here listening to your feedback. We will continue to learn and improve at larger scale and adjust crawl rates for sites implementing the API, so as to give maximum benefit in terms of not only indexation but also crawl load management and freshness of the content to searchers.”

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Source: Bing


Featured image: monticello / Shutterstock



Written by eddygates1

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