menu Home chevron_right
seo

Charley Spektor On Importance Of Link Building For Home Depot

eddygates1 | September 27, 2021


Charley Spektor is the co-founder of Saratoga B2B Group and has a very deep and rich career in digital marketing, from working at IDG, TechTarget, Cheapflights, and Stone Temple Consulting with Eric Enge who I also interviewed. At Stone Temple Consulting he ran the SEO team working on the Home Depot client.

He actually said there was a ton of link building done on Home Depot. They used the Home Depot brand to email people from the Home Depot name in order to publish external content on third party sites with links back to Home Depot. Charley had a blast working on the Home Depot account because he loves hardware stores.

The big difference working on Home Depot’s retail site and working with B2B clients is link building. He said with B2B, he has not built a single link. I found it interesting that Home Depot needed links but B2Bs did not, but Charley explained that most B2Bs don’t have many links, so there is less competition there. The internal linking is key here, he said. They build internal content ecosystems that helps Google understand what the website is about.

His team writes a lot of blog posts and pillar pages, the pillar pages link to the blog posts and the blog posts link to the content hubs. They work very closely with their clients, who are the subject matter experts, to produce that level content. With the nature of technology, there is always something new coming out and it gives a smaller company an advantage with content development and competing in SEO. Also, if the content doesn’t work for SEO, it is great content from a user perspective that simply works for the web site – so it is a win win he said.

You can learn more about Charley Spektor at saratogab2b.com.

Part two is next week!

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Written by eddygates1

Comments

This post currently has no comments.

Leave a Reply





MAde in Grenada and Design to Blaze we are Rebel Nation

Newsletter

  • cover play_circle_filled

    01. Tipsy Bar & Gril

  • cover play_circle_filled

    02. Digicel

  • cover play_circle_filled

    01. Communical Credit Union

  • cover play_circle_filled

    01. Digicel

  • cover play_circle_filled

    02.

  • cover play_circle_filled

    Live Podcast 010
    Kenny Bass

  • cover play_circle_filled

    Live Podcast 009
    Paula Richards

  • cover play_circle_filled

    Live Podcast 008
    R. Galvanize

  • cover play_circle_filled

    Live Podcast 007
    Kenny Bass

  • cover play_circle_filled

    Live Podcast 006
    J PierceR

  • cover play_circle_filled

    Live Podcast 005
    Gale Soldier

  • cover play_circle_filled

    Live Podcast 004
    Kelsey Love

  • cover play_circle_filled

    Live Podcast 003
    Rodney Waters

  • cover play_circle_filled

    Live Podcast 002
    Morris Play

  • cover play_circle_filled

    Live Podcast 001
    Baron Fury

play_arrow skip_previous skip_next volume_down
playlist_play