menu Home chevron_right
seo

Google Confirms Update to Generating Web Page Titles

eddygates1 | August 25, 2021


Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.

“Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.”

Google’s new system of generating web page titles has been documented extensively since it was discovered in live search results last week.

Advertisement

Continue Reading Below

As was observed by those within the SEO industry, Google is in fact replacing web page titles with other on-page text:

“Also, while we’ve gone beyond HTML text to create titles for over a decade, our new system is making even more use of such text. In particular, we are making use of text that humans can visually see when they arrive at a web page. We consider the main visual title or headline shown on a page, content that site owners often place within <H1> tags, within other header tags, or which is made large and prominent through the use of style treatments.”

Advertisement

Continue Reading Below

When replacing web page titles, other text contained in the page might be considered.

Google may also consider using text within links pointing at pages.

Why is Google doing this? Sullivan goes on to explain.

Why is Google using more than HTML title tag text?

Google may consider using other text in cases when a page’s HTML title tag doesn’t adequately describe what it’s about.

Sullivan says title tags don’t always describe a page well because they can be either:

  • Too long
  • Stuffed with keywords
  • Contain no text or boilerplate text

“Overall, our update is designed to produce more readable and accessible titles for pages. In some cases, we may add site names where that is seen as helpful. In other instances, when encountering an extremely long title, we might select the most relevant portion rather than starting at the beginning and truncating more useful parts.”

The fact that Google is taking a different approach to generating web page titles doesn’t make optimizing HTML title tags any less important

Sullivan says as much in sharing his advice following the update.

“… our main advice on that page to site owners remains the same. Focus on creating great HTML title tags.”

Advertisement

Continue Reading Below

If you’re wondering whether it’s still worth your time to create unique titles for your pages, the answer is 100% yes.

Don’t just leave it up to Google. Sullivan says original HTML title tags will still be used over 80% of the time.

In testing, Google claims this update produces titles that are easier to read and preferable to searchers compared to the old way of generating titles.

Source: Google Search Central



Written by eddygates1

Comments

This post currently has no comments.

Leave a Reply





MAde in Grenada and Design to Blaze we are Rebel Nation

Newsletter

  • cover play_circle_filled

    01. Tipsy Bar & Gril

  • cover play_circle_filled

    02. Digicel

  • cover play_circle_filled

    01. Communical Credit Union

  • cover play_circle_filled

    01. Digicel

  • cover play_circle_filled

    02.

  • cover play_circle_filled

    Live Podcast 010
    Kenny Bass

  • cover play_circle_filled

    Live Podcast 009
    Paula Richards

  • cover play_circle_filled

    Live Podcast 008
    R. Galvanize

  • cover play_circle_filled

    Live Podcast 007
    Kenny Bass

  • cover play_circle_filled

    Live Podcast 006
    J PierceR

  • cover play_circle_filled

    Live Podcast 005
    Gale Soldier

  • cover play_circle_filled

    Live Podcast 004
    Kelsey Love

  • cover play_circle_filled

    Live Podcast 003
    Rodney Waters

  • cover play_circle_filled

    Live Podcast 002
    Morris Play

  • cover play_circle_filled

    Live Podcast 001
    Baron Fury

play_arrow skip_previous skip_next volume_down
playlist_play