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Google Search Rolling Out New Knowledge Panel Design With Buttons At Top

eddygates1 | October 14, 2021


After months of testing, it seems Google is now rolling out the new design for the knowledge panels where the buttons are at the top of the search results. We’ve seen this design on mobile for some time, but now it is also fully on desktop. This is also being rolled out with the new full width design.

I am now seeing this roll out for most knowledge panel worthy queries and Glenn Gabe spotted it first this morning and posted examples on Twitter.

Let me share what I see now, compared to what it was being tested as, compared to what the old version looked like for a query on [johannes gutenberg] – make sure to click on these screenshots to enlarge them:

New look with buttons at the top this morning:

click for full size

The test design back in April:

click for full size

Old design:

click for full size

Google seems to be rolling out this new design, I see it for most queries both signed in and signed out. Do you see it yet?

Here is the side bar vs the new top bar (click to enlarge):

click for full size

Forum discussion at Twitter.



Written by eddygates1

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