Level Up deejay Popcaan shared more scenes of himself living it up in London, taking fans along for a sneaker splurge at UK retailer, Kick Game. The London-based luxury retailer specializes in rare and exclusive sneakers and apparel from top brands like Nike, Off-White, Air Jordan, Supreme and Yeezy. The Unruly Boss’ private shopping spree was posted to the store’s YouTube page which features other celebrity sightings, challenges, and sneaker reviews. The Dancehall star and his older brother ‘Squidell’ rolled through to “get the place crazy”, dropping nearly £10,000 on fashionable fits.
From his bling to his buzzing hairstyles, Popcaan is never one to be caught looking shabby in the streets. He turned his affinity for swank attire into profits just weeks ago when he launched his Daily Paper x Unruly Capsule Collection with bold and uniquely adorned pieces inspired by the Jamaican flag. The Everything Nice hitmaker seems to have been specially invited to Kick Game, and though no fans or other customers were around, he was still highly entertaining.
Popcaan had the staff cracking up with his antics, demanding the Raheem Sterling Clarks collection – “Get dem inside here. That’s my bro!” – and rebuffing Kanye West’s Yeezy line, except for a pair of slides, which according to the deejay would be suitable “river shoes” for his many outings.
“What the f—k is a Yeezy’ bro?” Popcaan asked, unimpressed. “Mi nuh know dem shoes deh. Dem shoes deh look like some alien shoes. I don’t feel those bro.”
Popcaan was also quick to tell them he wasn’t too keen on the name. “I don’t do slide, fam. We can easy wid some Yeezy’s still but we nuh deal wid sliding,” he said.
Poppy was pleased with his overall purchases, however, which included a pair of Union LA X Air Jordan 4 Retros in Guava Ice, Travis Scott X Air Force One Low Cactus Jack sneakers, and the Air Jordan 1 Retro High OG Shadow 2.0, among other cool kicks.
He made sure to get fits for his “family” who weren’t present and even one for previous collaborator, British singer Jorja Smith whose song Come Over helped earn Popcaan a Silver certification in the UK, days before his 33rd birthday in July.
He also picked up a TrapStar Jacket and a sweatsuit from Drake and Nike’s NOCTA Apparel Collection for a whopping £9,154.85. The deejay was already asking “where the party deh tonight” as he left Kick Game in a hot new pair, proving to anyone who forgot why they call him the Raving King.
Press play on the episode below.