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Vanessa Bryant, Kobe Bryant estate elect not to renew partnership with Nike

Rebel Nation | April 20, 2021

With Kobe Bryant’s five-year, post-retirement endorsement extension with Nike having expired this month, Vanessa Bryant and the Kobe Bryant estate elected not to renew the partnership. “Kobe’s Nike contract expired on 4/13/21. “Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe.” Bryant and the estate had grown frustrated with Nike limiting the availability of Kobe products during his retirement and after his January 2020 death in a helicopter crash. There was also frustration with the lack of availability of Kobe footwear in kids’ sizes.

Written by Rebel Nation

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